Two Easy Ways to Start Earning Rewards!
Become a member today!
Members-only pricing and offers, personalized care notifications, Vital Care points back on every purchase and more!
Already a member? Sign in
Become a credit card member today!
Earn 2X Pals Rewards points at Petco
when you use Petco Pay!
APPLY NOW
Learn More About Petco Pay Benefits

Blueberries and an apple on a surface. A bowl of freeze-dried raw and a bag of Instinct Freeze-Dried Raw Meals.

Blueberries, an apple slice and a bowl of freeze-dried raw pet food on a surface.

FREEZE-DRIED RAW

Delicious recipes that are packed with protein and easy to serve.

Shop Dog Food Shop Cat Food

Blueberries and apple slices on a surface. A bowl of frozen raw and a bowl of freeze-dried pet food.

Blueberries, pieces of frozen raw and pieces of freeze-dried raw pet food on a surface.

THE CHOICE IS RAW.™
INSTINCT^® RAW.

Minimally processed, protein-packed recipes that are never cooked to help keep nutrients intact—and support your pet’s health.

Minimally processed, protein-packed recipes that are never cooked to help keep nutrients intact.

Shop Dog Food Shop Cat Food

Snowflake icon. A bag of Instinct pet food with pieces of frozen raw next to it. A pet parent holding a bowl of frozen raw.

Snowflake icon. Blueberries, pieces of frozen raw, and a bowl of frozen raw pet food on a surface.

FROZEN RAW

Ingredients are frozen at their peak and never cooked, preserving their natural nutrients.

Shop Dog Food Shop Cat Food

Explore Instinct raw recipes

Snowflake icon and a bowl of frozen raw

Frozen Raw Meals

100% raw nutrition.

A bowl of freeze-dried raw

Freeze-Dried Raw Meals

100% raw nutrition.

A bowl of kibble plus raw pieces

Raw + Kibble

Boosted raw nutrition.

A bowl of raw toppers

Raw Toppers

Boosted raw nutrition.

A bowl of raw coated kibble

Raw Coated Kibble

Simple raw nutrition.

A bowl of wet food

Wet

Raw-inspired nutrition.

A range of raw options

A bag of Instinct frozen raw dog food

Frozen Raw Meals

Minimally processed, never cooked, nutrient dense and frozen for freshness.

A bag of Instinct freeze-dried raw dog food

Freeze-Dried Raw Meals

Shelf-stable raw meals, freeze-dried for convenience—an easy upgrade from kibble.

A bag of Instinct raw plus kibble dog food

Raw + Kibble

Protein-packed kibble combined with freeze-dried raw bites—a better way to feed kibble.

A bag of Instinct raw toppers for dogs

Raw Toppers

An easy way to add raw to any food for a boost of protein, taste and nutrition.

A bag and can of Instinct wet dog food

Wet

Guided by the belief in feeding raw, Instinct wet recipes are grain-free and high-protein.

Three Instinct dog food products

A bag of Instinct frozen raw cat food

Frozen Raw Meals

Minimally processed, never cooked, nutrient dense and frozen for freshness.

A bag of Instinct freeze-dried raw cat food

Freeze-Dried Raw Meals

Shelf-stable raw meals, freeze-dried for convenience—an easy upgrade from kibble.

A bag of Instinct raw plus kibble cat food

Raw + Kibble

Protein-packed kibble combined with freeze-dried raw bites—a better way to feed kibble.

A bag of Instinct raw toppers for cats

Raw Toppers

An easy way to add raw to any food for a boost of protein, taste and nutrition.

A bag and can of Instinct wet cat food

Wet

Guided by the belief in feeding raw, Instinct wet recipes are grain-free and high-protein.

Three Instinct cat food products

5 reasons to transition your pet to a raw diet

A dog eating out of their bowl above a cat next to their bowl

A dog eating out of their bowl above a cat next to their bowl

1

Real ingredients you can recognize

Made with meat, fruit and vegetables plus other high-quality ingredients.

2

3x more real meat and organs than kibble^*

Raw food means more animal-based protein pets need to thrive.

*Compared to Instinct^® Original kibble.

3

Nutrient dense

Instinct Raw provides more beneficial nutrients because it’s raw, with more nutrients intact than kibble.

4

Minimally processed

Less processing helps improve digestion and nutrient absorption for pets.

5

Benefits backed by research

May reduce skin sensitivities and strengthen your pet’s immune system.

Reap the raw benefits

Food is one of the most important choices you can make for your pet. Here are the most common changes pet parents have seen:

Leaping dog icon

Increased energy and vitality

Better digestion

Icon of a dog wagging their tail

More mealtime excitement

Relief from food sensitivities

Icon of a hair and root

Improved skin & coat

Icon of a mature dog

Improved weight

Shop All Instinct